Wells of Hope
I believe every company, and every individual, has an obligation to give to something bigger than themselves. My chosen charity is a group called Wells of Hope. They dig wells, build schools, run orphanages and provide medical and dental care to poor villages in Guatemala. One of their projects to raise funds is a concert series, and one of the projects that Photographica helps out with is designing this series of concert posters. Check out www.wellsofhope.com to find out more.
OhNecklace
The Oh!Collection was started by Royal Jewelers to allow them to create, not just one product, but an entire collection. In the very competitive world of cruise destination jewelry retail every retailer has to create one ownable, memorable, distinct product that will be noticed and remembered among the competition. The Oh!Collection, and it's positioning, is still one of the most recognizable 'house brands' in those markets.
Starke
The Starke Material Handling Group wanted to private label their imported lift trucks for the North American market. Their team internally came up with the Starke name (German for 'strong'...this was long before Ironman!) and Photographica did the rest. A clean, modern look with a gorilla mascot, the logo was applied to several lines of material handling equipment.
Tiara
Tiara Fine Jewels is a brand new store. So far Photographica has developed the logo, print collateral and interior/exterior signage.
PupCulture
When a friend told me she was going to open a doggie boutique this identity popped into my head almost immediately. I think it took about two hours to execute and it's still one of my all-time favourites. A good idea, well executed, doesn't need to be anything but fun and memorable.
Bellagio Niagara
Our range of clients includes, not just retail, but many other business categories as well. The Bellagio Niagara was a high-end condominium project for which we produced brochures and sell sheets, site signage and more.








