Violette Boutique

Violette Boutique is a stand-alone store in the USVI with an eclectic mix of high-end merchandise.

Their logo had a great deal of brand equity, but it was in need of updating and their marketing materials had no ownable style.

Photographica simplified and updated their logo with a new illustration and new font, and then created a new bright, clean graphic style for their store.  Since its introduction, this new standard has been applied to several collateral pieces, instore posters and print ads.

Bellagio Niagara

Other

Treasures of Alaska

Tanzanite Dreams

Royal Jewelers

For a brand to be effective it needs to first be developed to fulfill the needs of the client: to accurately portray their business and their personality.  It needs to resonate with their intended customers as well.  Royal Jewelers and their customers operate in a world where credibility, reputation and quality are paramount, and the brand developed by Photographica delivers that message.

The Royal Jewelers brand was introduced in 2007 and has been faithfully applied (what a great client!) to everything from collateral materials to all forms of advertising.  Even though it is evolving, the essentials have been maintained across all media.

Click here to visit their website.

Goodmark

Goodmark’s brand was established to convey a message that this store was the most colourful in the Caribbean.  Flowers were used as a natural demonstration of the colourful-ness of the store and were applied to everything from rack cards and gift certificates to a flower-shaped fan/flyer and even flower shaped beer coasters as a cross-promo with Carlos ‘n’ Charlies down the street!