Tanzanite Dreams

When a major international gemstone and jewelry manufacturer decided to open their own retail channel they turned to Photographica to develop everything for the launch.  We designed and produced product names, logos, branding stories, retail displays, packaging, print ads, collateral plus all the interior and exterior signage for almost 20 stores...all completed, implemented and installed in less than 8 months.  Milano Diamond Gallery, although under different ownership, continues under the same banner we originally created.

BijouxCouture

Bijoux Couture sells everything in the store at one of three price points.  Our branding program based everything on that one concept: three colours of dots in all the signage to establish, not only the colour scheme, but also the price tags.  Bright, fresh and hip, the store's bold design jumps out from the sea of competing retail in their mall.

Violette

There may be some people reading this who think that a single outlet, owner/operator store either can't afford good design or won't reap the benefits of good design.  If that's you, you need to re-think.

Violette is a single door in the USVI with an eclectic mix of merchandise.  Their logo was tired.  Their graphic style had nothing ownable about it.  Photographica updated their logo with new illustration and a fresh new font then revamped everything else they do, from print ads to collateral to taxi coupons.

Goodmark

Goodmark’s brand was established to convey a message that this store was the most colourful in the Caribbean.  Flowers were used as a natural demonstration of the colourful-ness of the store and were applied to everything from rack cards and gift certificates to a flower-shaped fan/flyer and even flower shaped beer coasters as a cross-promo with Carlos ‘n’ Charlies down the street!

Royal Jewelers

For a brand to be effective it needs to first be developed to fulfill the needs of the client: to accurately portray their business and their personality.  It needs to resonate with their intended customers as well.  Royal Jewelers and their customers operate in a world where credibility, reputation and quality are paramount, and the brand developed by Photographica delivers that message.

The Royal Jewelers brand was introduced in 2007 and has been faithfully applied (what a great client!) to everything from collateral materials to all forms of advertising.  Even though it is evolving, the essentials have been maintained across all media.

Click here to visit their website.

Maia Paraiba

Maia is another new jewelry brand featuring a stunning gemstone called Paraiba Tourmaline.  Photographica's task was to create, not just the visuals for the brand, but the story behind it.  We also executed the retail displays, collateral, print ads and packaging.